A Dog Makes Your Life Happier. Adopt

Happiness starts with a wet nose and ends with a tail.

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This is the creative print ad of the dog food brand Pedigree. It say all about happiness and dogs. Only dog owners know how  much happiness a dog can bring to a person’s life. Pedigree is broadcasting the campaign of “Adopting dogs”.

Dogs love us back and they actually see us as their family. It turns out that dogs rely on humans more than they do their own kind for affection, protection and everything in between. A dog is always faithful to his master. The love that overflows from his eyes is worth an experience. A man is never lonely if he has a dog.

Having a dog will bless you with many of the happiest days of your life. Dogs are not our whole life. But they will definitely make our lives whole… So ADOPT a Dog and Bring happiness to your life…

Milu S.

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It’s not just Coffee… It’s Starbucks…

This billboard advertisement of Starbucks has also caught my attention.

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Through this ad, they were projecting the fact that Coffee takes away your sleep. It has a secret trick to stop your sleep. A cup of Coffee in the evening may keep you awake for hours, taking away your sleep.

Staying awake will never be painful anymore, that is what Starbucks are campaigning. Just drink a cup pf Starbucks coffee and then you can stay awake. This is a very creative billboard ad. It will catch the attention of every person who sees this.

So Life is short, Stay awake for it. Drink Starbucks Coffee 🙂 .

Milu S.

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Slower is better…

Speed thrills, but kills.

Driving is a pleasure, but reckless driving is a killer. Speed thrills but it kills. But who cares? Today our roads are fast becoming a theater showing action movie i.e., accidents. A number of accidents occurs daily and this number is increasing every day. Every year, thousands of speed lovers give away their lives in road accidents. They not just put their lives into risk but also the lives of other people too. Most of the drivers of trucks and buses drive under the influence of liquor, especially at night. Government should take strict measures to control accidents.

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This is a billboard awareness ad of Elm Grove Police Department projecting “Slower is better”. All countries should adopt such creative advertisements so that people will become more aware. Such creative ads will help in retaining this fact in the minds of the people. This will ensure the fact that they will think about the ad while they drive fast recklessly.

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Milu S.

The Reunion beyond Borders

This 3-minute ad of Google search engine is all about the story of reunion. Everyone are intrigued with the term “long-lost”. There is a saying “People who are meant to be together will always find their way back to each other”. The “way” in this ad is through Google engine. Google has beautifully twinned friendship and technology in this ad. The ad is brimming with emotions related to Indo-Pak partition, friendship, childhood memories etc.

“Reunion” shows two childhood friends, now old men, who have not seen each other since they were disconnected by the 1947 partition. Partition sparked a mass departure as millions of Muslims and Hindus fled across the new borders amid religious violence.

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In the ad, one of the Grandfather recollects to his granddaughter about his happy childhood in Lahore and how he used to steal sweets from a shop with his best friend, who is Muslim. His granddaughter uses the search engine to track down the childhood friend in the Pakistani city. Then, with the support of the Pakistani man’s grandson, she arranges a journey to New Delhi for a surprise reunion.

I feel that this ad is a very powerful one. It has definitely reached all the Indians and Pakistanis. This is one of the ads that has brought me into tears, but a happy one. The reunion of long lost friends is something that we all can relate to ourselves. This emotional ad struck a cultural chord with Indians and Pakistanis.

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I am sure that after the release of this ad back in 2013, every child would have been approached by their parents or grandparents to google the names of their school friends. So that they can also have reunion.

A strong friendship doesn’t need daily conversation, doesn’t always need togetherness, as long as the relationship lives in the heart, True friends will never part.

So, Let’s celebrate friendship!

(FK-2993)

#BraveandBeautiful ad of Dabur Vatika

This ad can be considered as a brave move made by Dabur Vatika. This ad has really moved my heart and changed my perception. It has imbibed me with immense confidence and optimism. This emotional ad campaign salutes woman cancer survivors. This ad, titled “Brave and Beautiful” is a Corporate Social Responsibility campaign. It features a loving mother and a caring wife who has recovered from cancer but is not confident enough since she has no hair.

Cancer is one of the leading cause of deaths all over the world, including India. According to the National Cancer Institute (NCI) which is part of the US Department of Health and Human Services (USDHHS), every 13th new cancer patient in the world is an Indian.

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The cancer survivor is reluctant to go out of the house and been seen by others. But she is made comfortable by everyone- her family and colleagues. Her husband puts the bhindi on the side of her forehead, wishing to ward off evil eyes on her beauty. This is followed by her colleague at work. Another colleague puts Kajal from her eyes. The rest of the staff welcomes her back and makes more confident.

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The film ends with the blurb showing “Some people don’t need hair to look beautiful”. over the years, Dabur Vatika has always talked about the beauty attached with hair. So, this commercial was a surprise to the entire audience. It was definitely a bold step by Vatika to do something “different”. The 4-minute ad through its storytelling has a powerful emotional impact over the audience.

Beauty isn’t about having a pretty face or good hair. It’s about having a pretty mind, pretty heart and pretty soul.

(FK-2993)

A Touching Ad for People who miss “Home-made” Food

This 4 minutes 38 seconds’ ad film of Fortune Oil has always been and still is very close to my heart. Back in 2014 when this TVC was released, it had touched the emotional chords of the audience. The entire ad film is based on the concept of “Ghar ka khana, ghar ka khana hota hai” (Home cooked food is home cooked food after all). This is achieved by portraying a beautiful relationship that exists between a grandmother and her bed-ridden grandson. The love that exists between them reminds us about our own grandmothers.

The ad film opens with an old lady struggling to climb the stairway of a hospital.A nurse was trying to feed her grandson who is admitted there. The grandmother insisted to feed him only two spoons of dal as the hospital food is doing no good to him. But the nurse refuses outright and doesn’t allow to give him “home-cooked” food. In the following days, the grandmother tries all her antics such as flattery, love, anger and humour to convince the nurse. She never loses her hope and makes the visit a day routine with the “home-cooked” food.

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But once, the nurse tasted the “home-cooked food” things started to change. She readily agrees the next day when the old lady asks to feed her bed-ridden grandson. Unable to believe, the teary-eyed grandma feeds her grandson with two spoons of dal. After sometime the grandson takes the dabba from her and gulps the entire dal. The ending note of the film is a voiceover saying ‘Ghar ka Khana, ghar ka khana hota hain’.

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Yes! Truly this ad has taken us all back to those moments when we missed “home-cooked” food. I feel this the most at this present moment. It might be because of staying in a hostel and I do miss my mom’s food. It is very difficult for everyone to live without home food. This commercial can never be seen as just an ad and it has definitely brought immense joy to all the mothers throughout India.

It also has showed the immense emotions involved in a relationship between a grandmother and grandson. There is an Italian proverb, “If nothing is going well, call your grandmother”. This proverb definitely suits the situation because it is the patients grandma who brought him tasty “home-made”food and saved him from the tasteless hospital food.

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So, Enjoy by having some “Home-made” food.

(FK-2993)