A girl has so many roles to play in her life. The most important stage of her life is when she becomes a mother. Her world changes and starts revolving around her kid. But all this should not mean that she forgets herself and her aspirations. Motherhood is something that comes naturally and should not be treated as a burden, but a responsibility.
Taking the same philosophy forward, Titan has reaffirmed the campaign message ‘Khud se naya rishta’, with the launch of a TVC that emphasises the fact that motherhood is a desired choice and not a sacrifice. Conceptualised by Ogilvy, the ad film has been directed by Vinil Mathew of Breathless films.
Over that last few years, Titan Raga has become synonymous with the progressive mindset of modern Indian woman. The brand has addressed pivotal topics of discussion about women and femininity like career, marriage and gender biases at workplace with its campaigns — #KhudSeNayaRishta, #HerLifeHerChoices and #BreakTheBias.