Titan Raga – #breakthebias

Change the way you look at a woman’s success’, is Titan Raga’s message to the world this Women’s Day.

The person is describing Kiran as a young promising fresher who has won Rajat’s trust. He adds that Rajat and Kiran share a great working relationship, that they come in to work early, leave late and even spend the weekends in work. At this point, everyone in the room is exchanging glances letting their thoughts get ahead of themselves as they imagine a relationship between a charismatic male boss and his charming female protégé. Everything they hear leads them to believe Kiran and Rajat have a strong chemistry between them—the probable reason for her snagging the recommendation, in the first place.

The new advertisement, #BreaktheBias, is a subtle yet potent narrative about the way the world looks at a woman’s success. The advertisement ends with Titan Raga saluting the rising success of women despite these odds and asks viewers to change the way they look at a woman’s success. There was many controversies for this ad,one such is “Sati or slut? Titan Raga’s #BreakTheBias ad is no Women’s Day gift”

3 thoughts on “Titan Raga – #breakthebias

  1. Wow it is a really interesting concept. Did not understand the ad at first. Had to watch it twice to understand the real meaning. Nice..!!

    Like

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