It is one of the best ads that I have seen in my life. The way they portray the whole idea of customer service is incredible. Global electronics giant Samsung has launched a campaign in India which is directed towards providing customer service in the country’s hinterlands.
The film is a captivating narrative that presents the audience with a storyline that delves into the life of visually challenged people. The new campaign showcases the journey of a Samsung service engineer, who undaunted by rough terrain, reaches a house in a remote hilly area to repair a television. The film ends with the visibly content engineer leaving the house as the voice over is played, “Rishtey nibhaney ke liye kabhi kabhi thoda door jaana padta hai. Isiliye Samsung service vans jaati hai desh ke kone kone tak”
Conceptualized by Cheil India, the campaign film is called #SamsungCares. In October 2016, Samsung launched 535 service vans, to ensure timely service to customers in the remotest corners of India. With the new addition, the Samsung service network is now over 3,000 strong from around 2,000 service points earlier. With this, Samsung’s reach will extend to customers in over 6,000 talukas across 29 states and 7 union territories, making Samsung’s service network the largest in this industry in India.
Dhruv Ghanekar has composed the music, while the song played in the background has been sung by Mohit Chauhan.
Jobin Sunny Kurian