Domino’s Pehli Kamayi Ki Party advertisement

I think the Pehli Kamayi Domino’s Pizza mania ad is adorable. The pains one takes to get to that first pay big or small are well demonstrated. The first pay usually results in a party, some give it willingly while some are arm twisted by friends and family and Pizza is common ground – nobody dislikes a pizza (i don’t know), add to that the convenience of getting it delivered to wherever you are.

“Pizza Party” is a common practice; occasions are many and hence the opportunities for Domino’s to be the Pizza for the party. I hope Domino’s continues on this extensible line of thought as it provides opportunities to produce various advertisements much like the “Shubh Aarambh” ads of Cadburys.

The Domino’s ads also has an universal appeal; people who have earned their first pay should appreciate it equally as those who are about to earn theirs; advertisement will appeal equally to those getting treated in the party and to those who are giving the treat!

Jobin Sunny Kurian

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Flipkart gets it right. Again.

I have become a lesser fan of Flipkart when their quality of service started dropping as they expanded their offering. However, that doesn’t stop me from appreciating a good ad when they make one.

View this ad and you’ll immediately notice the aptly soft mood, even as it focuses on women’s frustation of not finding the right look or the right dress in their closet. ‘Stereotyping’, the feminists would say as they cry blood. But hey, which ad is not stereotyping?

The ad is impressive for what it doesn’t do, as much as it is for what it does get right:

Nowhere in the ad does Flipkart hardsell itself or the idea of ecommerce – a sign that the company is confident on the indutry and itself.

The ad does not make tall claims. Buying clothing from them is not supposed to transform your life. Neither does it guarantee a date with the proverbial knight in shinning armour, nor make you a power dresser who climbs the corporate ladder, breaking the glass ceiling, thanks to Flipkart. The ad does none of this nonsense.

Instead, it merely says, if your current wardrobe isn’t working for you, come to us. And the last part, it does only at the end, without stuffing the idea down your throats. There’s ample time for the idea of an insufficient wardrobe to settle in the viewers’ minds before telling them what they can do about it. The messaging is simple, unlike in many ads which try to say a lot, and end up saying nothing.

If I had to criticise, it would be about the closing line, ‘when you have everything and still nothing to wear’, which to me, sounds very Jockey-like. But the rest of the ad makes up for this rather unoriginal sounding line.

Simple and well executed.

Jobin Sunny Kurian

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‘We will take care of you, wherever you are,’- Samsung India

It is one of the best ads that I have seen in my life. The way they portray the whole idea of customer service is incredible. Global electronics giant Samsung has launched a campaign in India which is directed towards providing customer service in the country’s hinterlands.

The film is a captivating narrative that presents the audience with a storyline that delves into the life of visually challenged people. The new campaign showcases the journey of a Samsung service engineer, who undaunted by rough terrain, reaches a house in a remote hilly area to repair a television. The film ends with the visibly content engineer leaving the house as the voice over is played, “Rishtey nibhaney ke liye kabhi kabhi thoda door jaana padta hai. Isiliye Samsung service vans jaati hai desh ke kone kone tak”

Conceptualized by Cheil India, the campaign film is called #SamsungCares. In October 2016, Samsung launched 535 service vans, to ensure timely service to customers in the remotest corners of India. With the new addition, the Samsung service network is now over 3,000 strong from around 2,000 service points earlier. With this, Samsung’s reach will extend to customers in over 6,000 talukas across 29 states and 7 union territories, making Samsung’s service network the largest in this industry in India.

Dhruv Ghanekar has composed the music, while the song played in the background has been sung by Mohit Chauhan.

Jobin Sunny Kurian

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A Dog Makes Your Life Happier. Adopt

Happiness starts with a wet nose and ends with a tail.

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This is the creative print ad of the dog food brand Pedigree. It say all about happiness and dogs. Only dog owners know how  much happiness a dog can bring to a person’s life. Pedigree is broadcasting the campaign of “Adopting dogs”.

Dogs love us back and they actually see us as their family. It turns out that dogs rely on humans more than they do their own kind for affection, protection and everything in between. A dog is always faithful to his master. The love that overflows from his eyes is worth an experience. A man is never lonely if he has a dog.

Having a dog will bless you with many of the happiest days of your life. Dogs are not our whole life. But they will definitely make our lives whole… So ADOPT a Dog and Bring happiness to your life…

Milu S.

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It’s not just Coffee… It’s Starbucks…

This billboard advertisement of Starbucks has also caught my attention.

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Through this ad, they were projecting the fact that Coffee takes away your sleep. It has a secret trick to stop your sleep. A cup of Coffee in the evening may keep you awake for hours, taking away your sleep.

Staying awake will never be painful anymore, that is what Starbucks are campaigning. Just drink a cup pf Starbucks coffee and then you can stay awake. This is a very creative billboard ad. It will catch the attention of every person who sees this.

So Life is short, Stay awake for it. Drink Starbucks Coffee 🙂 .

Milu S.

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Mirinda New ad 2017 | C’mon parents #ReleaseThePressure

 

Every year around exam time, we read about how the pressure to perform are driving students into depression and sometimes even suicide. Soft drink brand Mirinda is looking to to increase awareness through a campaign #ReleaseThePressure. They have made a short touching film that has been directed by Shoojit Sircar, in which teenagers communicate their anxiety and pain through letters to their parents.

With crucial examinations around the corner, for most teenagers tension is building up. National Crime Records Bureau and other independent reports show that exam pressure and pressure to perform are leading causes for depression and suicidal tendencies among teenagers. As part of its new campaign, Mirinda brings forth the sentiments of these teens, and urges everyone to pledge to ‘Release the pressure’.

Through a moving short film where teenagers are writing letters to their parents, explaining what they go through when they are under pressure. Later, parents are shown in tears reading the letters, which depicts the reality. Mirinda aims to ignite and facilitate a conversation that deserves attention in our country. The digital film features real-life teenagers reading out letters they have written to their parents. They express their distress over the tough time they go through and the parental expectations, which add to the pressure, during exams. It goes on to show the parents’ touching reactions to the letters.

IEC campaign against Malnutrition

 

President Pranab Mukherjee on 19 November 2012 launched a nationwide Information, Education and Communication (IEC) campaign against malnutrition in India- an initiative of the Ministry of Women and Child Development. Speaking at the launch, Mr. Mukherjee addressed the malnutrition figures as a wake-up call that needs to be resolved in an intensive manner so as to ensure good nutrition and health for children and their mothers. He went on to say, “This is disturbing…. These figures are a  wakeup call for all of us and underline the need for concerted drive against malnutrition, and until we ensure good nutrition and health for our children and their mothers we cannot achieve our targets of sustained and inclusive growth.”

The campaign will be rolled out in four stages:

  • Stage 1- Create awareness on symptoms of malnutrition for a period of eight weeks;
  • Stage 2- Give a clarion call or public request, spread over six weeks.
  • Stage 3- Key messages on basic critical practices for maternal and childcare to prevent from malnutrition.
  • Stage 4- Inform the public about acquiring services and Mother Child Protection card.

In order to create maximum awareness, the campaign launched in 18 languages and advertised through all communication mediums- TV, radio and print. Actor Aamir Khan and lyricist Prasoon Joshi had been roped in by the Ministry to steer the awareness campaign. This campaign has been designed with technical support of UNICEF.

Akshaya-Patra-mid-day-meal-scheme-beneficiariesWith the intention of achieving a hunger free and educated society, Akshaya Patra too is working for a similar cause by providing mid-day meal to children of Government school and Government aided schools in 19 locations across 9 states. This mid-day meal programme of Akshaya Patra proved to be a real blessing for the children and an incentive for many parents. Many parents started sending their children to school, with the surety that the children will at least get one full meal for the day. This simultaneously was enabling the children to get educated too. So, the mid-day meal in reality was countering two critical issues – hunger and education.